XMI is a community of professionals, students, and creative people who share ideas, research, and information. We are focused on the continuous improvement of the marketing industry as a whole. Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that facilitate an emotional connection. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. The term "Experiential Marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there to win brand loyalty. Please invite your friends & colleagues to join this group and become active members of the XMI community.
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