November 27, 2022


A step by step guide to hack your Producthunt launch

Rishika Shidling

Launching your products can be a tedious task to accomplish. Nowadays, entrepreneurs are looking for ways to launch their products and trust me when I say that launching your products on “product hunt” is the best way to turn your launch into customers and business. 

To drive traffic to your website, you don’t necessarily have to build complex side products that can be launched on Product Hunt. The platform’s users appreciate any resource that is extremely useful. The top 5 products are the most popular products of the day and naturally, are the ones that attract maximum attention. So the goal must be to make it to this list. 

What is the purpose of Product Hunt? 

Product Hunt is an American website to share and discover new products, books, games, or podcasts. It was founded by Ryan Hoover in November 2013. Ryan also invests in early-stage startups through Weekend Fund. 

To post a product on “Product Hunt” you'll need a personal account. Newly created accounts will need to complete the onboarding process before gaining access to the post. 

Product Hunt surfaces the best new products, every day. It's a place for product-loving enthusiasts to share and geek out about the latest technologies. 

Product Hunt is free, an added benefit for many startups.

Below are a few important steps you need to follow before the launch of your products

  1. Prepare a good product presentation 

The way you present your product to the audience makes a huge impact on your company and the service it provides. Make sure you spend enough time and effort in building your website with a clean and simple UI.  

With good UI design, you have fewer problems, increased user engagement, and better functionality which in turn helps you create a strong bond between your customers and your website. Getting it right with your presentations will not only win over your audience, but it will drive product sales over the top.

Product presentations aren't so different from sales pitches. Both presentations focus on providing value or solutions to customers. However, product presentations are primarily focused on products or services.

  1. Be active on the platform before the launch

One of the common mistakes people make before their launch is that they do not spend much time on the platform. The main concern for being active before the launch is that it helps you understand how the platform works, its basic features, and the concept of upvotes and comments. 

Your upvotes will be shown as likes. The greater the number of upvotes and comments, the more will be your daily ranking on product hunt. 

  1. Find an influencing hunter 

An influencing hunter adds more visibility to your product. you can reach out to the “top influential hunters” on product hunt, via email, or on Twitter. Make sure you pitch your product well in front of them. 

Do not spam them! Rather share key points about your product, and your vision, and request feedback on it.

If the hunter is not genuinely excited about the product and sharing it everywhere (Twitter, blog, Instagram) asking him to hunt your product is almost useless. is a good place to help you search for the top hunters. 

  1. Choose the right time for your launch

Picking the right date and time for premiering your product is crucial to the overall success of your startup. According to research, the best day to launch a product is Tuesday, and the best hour to do it (if you are launching on Product Hunt) is right after midnight.

While launching your product publicly on product hunt, timing is extremely important. The media and the customers will follow your actions. For example, if you declare a specific date of premiere and fail to deliver your product on time, people will think that you’re not a trustworthy person and your reputation will prevent business growth.

According to Producthunt, 12:01 am Pacific Time is the best time to launch for makers that are planning ahead and don’t have limitations or other opportunities. 

So, make sure you stick to a date and timing to avoid this fuss. 

  1. Get your team to create product hunt accounts

Nothing is better than getting your own team’s support and upvotes after the launch. Make sure all of your teammates make a product hunt account. 

You can also get your family members, friends, and well-wishers to create a product hunt account and help you with the upvotes for the product. Product Hunt penalizes those products that get too many upvotes from newly created user accounts or generally “spammy” upvotes.

  1. Familiarize Yourself with Product Hunt

It’s never late! Start today! If you are ever planning to launch your product on Product Hunt anytime soon, today is the right time to make a product hunt account and start your research. 

After the successful launch of your product, if you’ve been listed in the top 3 products of the day, make sure you celebrate this achievement with your team and the users who were there to cheer you on for the big day. 

Learn what product Hunt is all about. Trust me, it’s super easy to understand and not time-consuming at all.

It is not over yet! 

Once you have successfully launched your product on “product hunt”, it’s time to share it with as many people as you know. You can share on your social media platforms like Instagram, Facebook, and Twitter and get people to upvote your product. 

You can launch as often as you have new significant product iterations available. If your product has some game-changing updates, you can still launch the next iteration and you don’t have to wait 6 months to do so. 

You can share your journey from the initial version to the new release, the exciting features, and more. 

Product Hunt users love when founders give special PH deals - whether it’s discounts, sneak peeks, or just fun prizes. These are the users you want anyway, encourage them to use your product.

Make sure you reply to each and every comment along with your team members without making anyone feel left out. The more you support each other during a product hunt launch, the more they will support you back. 


Product Hunt can add momentum to your product launch, put you in touch with new customers, and retain new users. 

There are a lot of other places where you can launch your products. But Product Hunt is highly rewarding.

Get started on launching your product today! 

You got this! 💪

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