April 28, 2024

7 Examples of Captivating Community Welcome Emails

An overview on the captivating and engaging community welcome emails

Rishika Shidling

7 Examples of Captivating Community Welcome Emails


  1. What are community welcome emails?
  2. What should a welcome email include?
  3. 7 examples of captivating community welcome emails
  4. Why are welcome emails important?

What are community welcome emails?

A welcome email is an email that a person sends to a new subscriber. Welcome emails are the emails that you receive when you submit your email address to an online store or a website. 

A welcome email is your first chance to get people excited and curious about your brand and share your story. 

It is often a part of onboarding emails that help users get to know your brand better. Welcome emails enable brands to set the foundation for the kind of cooperation and relationship they will have with their subscribers. Welcome emails help build customer loyalty and help customers engage with the brand better. 

What should a welcome email include?

1. A greeting

A greeting is one of the basic functions of communication and triggers positive conversations. If you asked for your subscriber’s name or other information when they signed up, now is the perfect time to use it in your welcome email. First impressions matter. Welcome or “thank you for subscribing” emails have an 86% higher open rate than other emails.

2. Share a gift with your subscribers 

Who doesn’t love gifts? Include a gift card or a coupon code for your newly subscribed customers. This may want them to take the offer and purchase your products. You can also give them a discount on their first order. 

3. A captivating and engaging subject line

An email with a blank subject line will likely get deleted, lost, or immediately irritate the recipient, who is forced to open the email to figure out what it's about. Therefore, it is always important to have an engaging subject line that gives your new subscriber an idea of what the email is about. 

4. Share your social media handles

Do not hesitate to include a section at the bottom of your email with links to your organization’s social media channels. You can ask your subscribers to follow you on social media platforms like Facebook, Instagram and Twitter to be updated about events or offers. You can do so by sharing the link to your social media handles. Ask them if they would be interested in following your page so that they will be up to date on your posts. 

5. Thank the user for subscribing 

You can thank the new subscriber with a simple and straightforward “thank you for subscribing,” or a special offer, such as a coupon code, free shipping, discounts etc. It’s always a good practice to show gratitude. 

When subscribers know you appreciate them, they are more likely to have positive feelings toward you and your brand. This could even get better if you use their name while thanking them for the subscription. 

6. Share your contact information

Share an email of your company or any other helpline or complaint email with your new subscribers. Tell them that they can get in touch anytime with your company which in turn will make them believe and build trust in your service. 

7 examples of captivating community welcome emails

1. Vadootv 

Vadootv is among the leading hosting platforms and is known for its great services and the one-stop solution for people who are serious about video hosting. Unlike YouTube, vadootv does not show ads for the content you post. Another stand-out feature about vadootv is that they provide an absolute collaboration option that allows you to invite team members to work with you on specific projects.

2. Starbucks

Starbucks is one of the most successful companies in the world, not only in the coffee shop business. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. 

Starbucks has changed the way people see coffee as they serve many varieties of coffee and people love it!

3. Casper  

Casper Sleep is a public e-commerce company that sells sleep products online and in retail locations. Casper is a quality all-foam mattress great for all sleeper types under 230 lbs. It also has a comfortable, neutral-foam feel that most people seem to enjoy. 

Casper’s welcome email suggests the involvement of some high-tech staff and that they take your sleep super seriously. 

4. KFC

KFC is an American fast-food restaurant chain headquartered in Louisville, Kentucky that specializes in fried chicken. It is a global chicken restaurant brand with a rich, decades-long history of success and innovation. Its finger-lickin' good Kentucky Fried Chicken is the stuff that breaded chicken dreams are made of. 

KFC’s welcome email might surely want you go and grab some!

5. Noosa surf festival

The Noosa Festival of Surfing brings the spirit, culture, and joys of surfing to the shores of Noosa Heads, a World Surfing Reserve. 

Held in mid-May 2021 rather than the usual early March timeframe due to covid, the festival celebrated its 30th anniversary in 2021. The Noosa Festival of Surfing was established in 1992 at Noosa, Queensland by members of the Noosa Malibu Club. 

6. eBay plus 

eBay Plus is eBay's answer to Amazon Prime, a paid subscription service that offers extra benefits to users. If you're buying an item or two a month, eBay Plus is still worth considering, especially if you tend to buy bulkier/heavier items that attract a higher postage cost.

You can try eBay Plus absolutely free for 30 days. If you decide it's not for you, you can cancel it at any time. 

7. Netflix 

Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries etc. Netflix is a subscription-based streaming service that allows our members to watch TV shows and movies without commercials on CTV devices. You can also download TV shows and movies to your iOS, Android, or Windows 10 device and watch without an internet connection. 

They send an engaging welcome email when you subscribe to them. 

Why are welcome emails important?

Welcome emails are a must for your business. Welcome emails have much better engagement than other emails. They have a better revenue generation potential than promotional emails, a higher click rate than all the other emails, a better open rate than newsletter emails, making them more effective than different kinds of emails you send to your prospects. 

Welcome emails can save you a lot of time that you’re going to spend setting up your prospect's tone.

The welcome emails develop a sense of community in the prospect, making them feel like they are a part of something. Welcome emails help you show that your customers mean a lot to you. 


Welcome emails are really important and can help you take your business to a larger audience. 

So, make sure you send your users a welcome email as soon as they subscribe!

Kudos! 😊

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