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Are you struggling to come up with creative membership level names for your membership community? If you want to guide your customer through the journey of experiencing your brand, your membership level names can give you a hand.
Don’t worry, we are here to help you find the best membership level names for your community!
Contents
Membership levels, in simple terms, dictate what a consumer receives from your company. When people sign up for recurring payments for your product.
In other words, a membership or subscription level is a tool we use to define what kind of access to the content our members will have.
These days, all industries have a subscription-based business, be it wellness, food, or entertainment.
A membership website is an online community that features gated, exclusive content that only members can access and use.
Your pricing structure defines your pricing setup for products or services, including your core price points plus discounts, offers, and strategy. You can use this level naming structure when all membership levels offer the same package of features but vary based on price or term.
The objective is to charge a rate that aligns with the pricing strategy of your business while balancing profits with what the market.
Here are some level name ideas based on the price/term
In tiered/ Hierarchical structured levels if customers pay more, they get more content and benefits. Many membership sites use tiered membership levels.
Here are some level name ideas based on the price/term
First Tier Second Tier Third Tier
Bronze Silver Gold
Basic Intermediate Advanced
Starter Pro Premium
Beginner Enhanced Ultimate
User or member-type level membership is used when the content you are offering is for a large audience.
Following are some name ideas based on member-type levels
Individual senior teacher
Student corporation non-profit
Parent volunteer military
Family
This membership is used when your approach is useful if you offer different plans that are each focused on a specific topic/interest.
Following are some name ideas based on interest-based membership level
Content delivery/subscription type levels mean that the content is the same but offered in different methods based on level selection.
The structure of your membership club depends on the kind of club you’re running and the services you offer. For memberships that provide content, music, entertainment, and similar services, the tiered structure always works. You can observe which membership tiers are more popular among new members and which plans retain members.
If you want your membership site to be successful, your membership tier names are important. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site.
For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be:
Understanding your customer’s dreams and desires is a powerful emotional motivator to consider when naming your membership levels.
You can easily make your VIP tiers increasingly more valuable by choosing names that reflect how the perception of your brand will change as customers rise through the ranks.
Examples of creative membership level names
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Often overlooked in the discussion of how to grow members, membership names are one of the most important components of developing an effective membership strategy.
Membership level names and titles are often the first things your visitors will see regarding memberships.
So, make sure, you are choosing the right membership names for your website! 😊
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