The ranking of your page is one of the main factors a search engine like Google considers when it decides which results to show at the top of its search engine listings.
The page with the highest ranking is likely to list at the top of the search page on google. PageRank computes the quality and quantity of links to a web page based on an algorithm. Once computed, it produces the relative score of that page’s importance and authority on a scale of 0-10.
A SEO guide for beginners
SEO stands for “search engine optimization.” In other terms, it means the process of improving your site to increase its visibility when people search for a particular topic that is related to your page or the content of your online community or forum.
The reality is that the fundamental principles of search engine optimization are extremely simple. Whether you’re an absolute beginner to SEO and digital marketing, or you’re an experienced SEO expert who wants to know the specific strategies to rank your page or forum.
In order to understand how SEO works, let's first understand how searching in Google works.
For example, if you want to search up a specific topic on google, how does google know which websites should show up on top of the google page when SEO comes into play. Not all these different types of results will show for every search. Google assesses the intent behind each search and will display the results it considers most appropriate, based on previous user behaviour.
For any search with commercial intent, the top rankers are paying for that ranking, either through an SEO agency or through time spent doing it themselves.
Tips to improve your SEO for online communities
Improving your SEO score can be really easy if you follow the below strategies.
Internal linking is key for any site that wants higher rankings in Google. Internal links help Google find, index, and understand all the pages on your site. If you use them strategically, internal links can send page authority (also known as PageRank) to important pages.
Finally, it is worth mentioning that you don’t have to use your own website to get business from Google. In fact, sometimes, appearing on a third-party site can give you more credibility. Not only can this be a great credibility strategy, but being featured on other people’s websites is also a powerful tool for increasing your own website ranking.
If lots of websites link to webpage A, but no websites link to webpage B, then webpage A would usually be more popular and would have higher PageRank.
Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages.
The second free way to appear on Google is through Featured Snippets. These are short pieces of text displayed by Google above all the other organic results on the page. Because they’re shown above all the regular results, they’re often referred to as ‘position zero’ results.
Search engine optimization (SEO) is often about making small modifications to parts of your website that already exist. You can help your already existing content to rank by using important keywords, links, and headings.
No discussion on Google ranking factors would be complete without a mention of quality. In Google’s desire to serve searchers with the most valuable search results, it’s obvious that the ‘quality’ of your website would be important.
How do online communities help in ranking your page
Since posts in online communities are written in the words of your customers, they have a huge impact on SEO. Most of the content is availed in an online community. An online community helps you improve your search engine ranking, adds value to your business, and helps you achieve business goals.
Online communities primarily consist of user-generated content. An engaging community generates a lot of discussions, shared images and videos, and written blogs daily. And Google loves that!
The content in communities has a high level of shareability. This means other websites are more likely to link to content in your community because the content is useful for people outside the community as well.
Make sure your community has public content so that it’s accessible to search engines otherwise, you don’t have any chance to be visible. Second, the community should be well structured. This means you have a structured menu at the top and from there on it’s easy to dive deeper into your community.
SEO requires both technical (analysis of keywords and search volumes, optimisation of websites, etc.) and creative (content marketing, blog writing, planning outreach campaigns, etc.). One without the other will lead to results plateauing as both go together.
Make the best out of it! Good luck.