November 27, 2022

Twitter vs. Mastodon

Twitter vs. Mastodon. Which Is Right for You? 

Rishika Shidling

Twitter vs. Mastodon. Which Is Right for You? 

Twitter is a social network company for friends, family, and co-workers to communicate and stay connected through the exchange of quick messages. People post Tweets containing photos, videos, links, and text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search. There are some data available that show an average US adult spent more than 6 minutes per day on Twitter. Although Twitter does not have as many users on Instagram or Facebook, but Twitter has loyal audience followers. In fact, Twitter has 206 million daily active users. 96% of users report that they only visit Twitter once a month. Only 52% of users claim they use Twitter every day, while 84% say they do so once a week. 

Twitter's primary purpose is to connect its users and allow them to share their thoughts with their followers and others using hashtags. It can be a source of news, entertainment, and a marketing tool for businesses.

If you are just starting up a new business or any other small business, social media marketing is a must to boost your business. The truth is that a lot of businesses offer interesting and educational material, and their followers love to support them by connecting with them.

Although it is a social media site, Twitter has helped people to stay updated with the news happening around. By following relevant hashtags, topics, and keywords, it can be a useful social media site that can help students with research and keep adults aware of today's biggest news and events. 


  1. What is Mastodon?
  2. Top features of mastodon
  3. Pros and cons of Twitter
  4. Alternatives to twitter and mastodon
  5. Conclusion

What is Mastodon?

Like Twitter, Mastodon allows users to post, and follow people and organizations. Unlike Twitter, it is not a single platform, instead, it's a federation of independently operated, interconnected servers. Each user is a member of a specific Mastodon instance (also called a server), which can interoperate as a federated social network, allowing users on different instances to interact with each other. This is intended to give users the flexibility to select a node whose policies they prefer, but keep access to a larger social network. 

On mastodon, tweets are called “toots.” Retweets are called “boosts.” Because it is an open-source project, it doesn’t have the same level of polish as social media sites like Twitter which are owned and operated by professionals.

Let’s take a look at the home page of this twitter alternative. 

Isn’t it quite similar to that of the homepage of Twitter?

Mastodon has been growing fast. In the 12 days after Musk bought Twitter, Mastodon app downloads on Apple App Store and Google Play for Android surged more than 100 times previous rates to 322,000 installs during the period, according to an analysis by Sensor Tower, an app analytics firm.

Did you know? 💡

Mastodon servers have seen more than 640,000 users added to the network, with over 130,000 in a single day, bringing the number of active users to over 1.6 million.

Top features of Mastodon

Eugen Rochko, the 29-year-old German programmer is the founder of Mastodon. 

Let’s take a look at its top features

  • The latest release of Mastodon introduces a simplified single-column interface as the new default for new users.
  • The new Mastodon release brings you a much better audio player and improved support for different audio and video formats
  • A new, multi-step report flow improves the quality of information for moderators and highlights available self-help tools in Mastodon to the user.
  • Any action taken by a server moderator against a user’s account, such as deleting their posts or suspending the account, can be viewable through account settings
  • There is a brand-new moderation dashboard that shows the development of various key metrics over time
  • A completely new look for the report screen reduces the time and effort required to handle reports, and multiple selections on the accounts page offer a way to clean up spam and bot accounts in large batches.

Pros and cons of Twitter


  1. Easy sign-up and log-in: one can use Twitter without the fuss of any ID verification etc. It is a one-step process to get yourself started. 
  2. Easy to use: the platform is straightforward to navigate on both mobile and PC. After creating your profile, you can customize your feed, the topics, and the people you want to keep up with and you are set to go!
  3. Beneficial for news updates: Twitter is the best stage for any government official or business stream to share a piece of information because of its wide audience the information can be reached easily. It is also beneficial for students in research. 


  1. Spamming: promoting your business too often can also land you in trouble, which would be considered spamming, according to Twitter. Make sure, you don’t over-promote your business or products as it may be irritating and you might even tend to lose followers. 
  2. Offensive content: Posting offensive or clumsy content can cost you valuable followers and can seriously damage your brand. If you are worried you may be posting content to social media that is too risky, have your content custom-written by a content writing agency. If not you, there are people out there that may troll you on or pass comments that seem to be unethical. This is the case with every social media site, so make sure you be safe. Also, avoid sharing your personal information.
  3. Character limit: In most cases, the text content of a Tweet can contain up to 280 characters and cannot exceed the limit. This can be useful for the platform in an indirect manner, but not for users who have a longer message to convey. 

Alternatives to twitter and mastodon 


Mastodon, a decentralized microblogging platform, has become a popular alternative to Twitter, UUKI lets you build a dedicated community that shares similar visions and goals. 

It is a community platform for web3 creators to build meaningful relationships with content, discussions, and events under your brand. An online community platform might seem similar to social media groups on the surface. With a community platform, your members are there to hear from you and your organization! It gives you complete ownership and control over your community.

UUKI enables users to:

  • Give the audience a destination to interact with each other, and engage in discussions with rich text and media.
  • Create beautiful event pages, invite the audience, collect payments, interact, and send them updates.
  • Sell premium content for a one-time payment or set up a subscription with UUKI.
  • Presented as ideal for courses, NFTs, and coaching.

UUKI is a subscription-based community platform. We also offer some amazing deals to our users, unlike any other community platform. 

Every plan comes with a free 14-day trial. Grab our holiday offers before it’s too late! 


Communities build a platform for people to share their experiences, and building an online community around your brand can help you gain some real loyal customers. 

The true sense of an online community takes social media to the next level and opens a world known as a social business. Having an online community can help your brand grow its reach and sales in many ways.

Start your free trial today! 🚀

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