Braze operates as a cloud-based software company. SaaS companies create applications that are hosted in the cloud. The Company develops customer engagement software that businesses use for multi-channel marketing. Braze serves retail and e-commerce, media, entertainment, financial, travel, and hospitality industries worldwide. The Braze Data API provides a web service where you can record actions taken by your users directly via HTTP, rather than through the mobile and web SDKs. This allows you to add custom events for segmentation purposes directly from a web-based application. Braze provides unobtrusive in-app notifications via our custom-built native user interface. Messages can be presented at any time of your choosing (e.g., when users start a new session or complete a specific action) ensuring that your message arrives at the most effective time to engage the user.