Pardot is a software as a service (SaaS) marketing automation platform by SalesForce that offers email automation, targeted email campaigns and lead management for B2B sales and marketing organisations. Pardot automates common marketing tasks, including that of -Tracking customer behaviours. Creating digital marketing campaigns. Pardot syncs with Salesforce's own customer relationship management (CRM) solution, which offers a performance edge incentive for those that have already used SalesForce CRM. Syncing with Salesforce CRM can take half the time or less compared to that required for competing products. Pardot touts a modern user interface, which can be more intuitive subjectively than the UIs of competitors. However, critics of Pardot say its analytics are shallow compared to some competing products. Pardot takes care of email marketing, prospective data capture, prospective behaviour tracking and scoring, etc., so it's geared towards marketers mostly.