ZoomInfo is a B2B intelligence tool that can help one identify companies that are a good fit for one’s product or service and gain an understanding of the needs and challenges they have based on industry insights and intent data. It is not going to collect any consumer or credit information. Except inbound sales, which starts with an interested lead that is handed off from marketing to sales for qualification on fit, account-based marketing (ABM) starts with the sourcing and identification of high-fit leads where interest mostly is stimulated. Once one has identified target accounts, learn more about them in order to tailor your outreach. It has features that can help one research companies as well. In the summer of 2020, ZoomInfo started its evolution for becoming a publicly traded company in what was the largest software IPO in a decade.