“The glue that connects thousands of web apps"
Zapier is an automation tool that helps you automate workflows by linking your apps and services together with sets of if/then commands. In simple terms, this helps you connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. It provides building blocks that require little to no coding to automate repetitive processes. Each time you create a new workflow, you’re creating a “Zap”. It’s essentially Zapier’s way to give a name to the workflow you create. It is widely used in digital marketing since it allows non-technical profiles to automate processes between more than 1500 applications such as Mailchimp, Gmail, Google Sheets, Trello, Instagram, etc.